You may have the domain you think fits you best, but it's not going to work if your website doesn't show up on search engine results. Need help in finding the domain that ranks in search engines?
You can use tools like Google Trends so you can find out what people are searching for. Use the search keyword as a domain. Now people can look up the information they want, and your site shows up in the search results.
Unfortunately, even established companies fail to see the value in this.
Case study: CebuPacificAir.com
Google and other search engines now have a localized counterpart. (Google has google.com.ph and Yahoo has yahoo.com.ph) And these local counterparts give different search results from the international (or US) version. They are prioritizing local domains over those with .COM, so to have a .PH domain when you're targeting a Filipino market is a great advantage.